Just Like Starting Over
Back in the summer of 2004, some friends and I were equally keen on starting a music and film magazine aimed at what we called “literary minded” readers. Most of us were fresh out of college or university and eager to express ourselves in writing, photography and design. Growing up we had pored over the pages of Rolling Stone, Mojo and Uncut, but felt as though the blockbuster artists like U2 and The Beatles deserved the same amount of attention as smaller bands like the Fleet Foxes and Cat Power.
And so, we set off to create a monthly magazine called Being There. We put a lot of effort into our first issue, which contained features on Joel Plaskett, the Coen Brothers and Stephin Merritt, not to mention a decent number of reviews of new albums by Feist, Loretta Lynn and Ron Sexsmith and some of the latest films and DVDs.
Even at these early stages, we were bowled over by the support of a few important record labels. Our contact at Anti- landed us an interview with Jolie Holland even before we had anything to show for ourselves, and the promos started to roll in.
Of course we knew our limits. We decided right away that an online format would make more sense to us than a print magazine. After all, we were doing this entirely out of pocket. Little did we know at the time that the print magazine industry would have a hard time staying afloat. A number of the music magazines I turned to for inspiration, such as Harp and No Depression, have since either moved entirely to online or have closed their doors.
We wanted to keep our online format consistent with that of a magazine. A certain percentage of each “issue” would be devoted to features, columns, reviews and editorials and we would do our best to update everything with a fresh slate of new content every month.
What we didn’t take into account was the number of people involved in keeping a magazine going and the number of hours it would take each of those people to keep up our momentum. When the strain of balancing Being There with our personal and work schedules we realized a bimonthly schedule might be more suitable. Eventually we shifted to even more occasional updates, but even that didn’t seem to solve our problems.
And then it just kind of stopped. We never announced a Being There hiatus because none of us really wanted to accept it, but if you’ve visited at any point over the last two years you’ve noticed that very little about our website has changed. But then it finally hit me. Why did we get into this in the first place? Because we wanted to share our love of music with whoever was listening.
So with that in mind, I’m pleased to announce the arrival of a whole new Being There. We’re going to be doing things a bit differently this time around and hopefully the results are even more compelling than what we had offered before. We’ll still provide you with interviews, reviews and lists galore, but we’ll hopefully do so in a much more engaging and interactive way.
Ultimately, Being There is a blog – which is probably what it should have been in a first place. We look forward to winning back those of you who may have first stumbled our way before, and keeping you involved in a way that just wasn’t possible with our previous formats.
This entry was posted on Sunday, November 29th, 2009 at 2:31 pm and is filed under Editorial. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.